The £4.8 million scheme is being delivered at Singer Street and Second Avenue in Clydebank. Completion is scheduled for early 2018.
The homes will consist of a mix of terraced houses, townhouses, wheelchair-friendly bungalows, and flats.
The work is taking place at the same time as a project by Clydebank Housing Association (HA), which is developing 44 new homes directly adjacent to the Council's site.
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The council has allocated £43.2m to build homes for social rent over the next five years, with 1,000 new 'affordable' homes by 2022.
Speaking during the sod-cutting event last week, Cllr McBride said: "It is a real privilege to be able to officially get the ball rolling on this new housing development for Clydebank. When the Council pledged to build 1000 new affordable homes in the next five years, we knew it was an ambitious target and we are committed to making sure we deliver on that pledge.
"The houses will all be built to the Scottish Building Standards Silver Level of Sustainability, which means they are efficient homes designed to reduce energy bills and minimise impact on the environment."
(LM/MH)
