The council has published its new five-year Strategic Housing Investment Plan (SHIP), which sets out the delivery of as many as 580 new homes across the region.
Priority areas for future development include Ayr, Prestwick, and Troon. The council will work with Registered Social Landlords and private partners to help deliver the plans.
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Each new property will be built to energy efficient standards to reduce fuel poverty, while other initiatives include adapting existing homes to allow people to continue to live longer in their communities.
Cllr Philip Saxton said: "I'm sure that families across South Ayrshire will welcome this commitment to build more new affordable homes, with several hundred new properties planned for the coming years.
"There are clear areas of high demand and we'll be working closely with communities in the months ahead to make sure that we deliver new housing stock that meets local needs wherever possible.
"Importantly we have the flexibility to identify new sites as they become available and incorporate new land into the plan as appropriate, meaning there is potential for further development in future."
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