The application, which was submitted by Aberden-based Redco Milne, relates to a supermarket, petrol station and three retail units on a designated site at Bogton Road.
The decision by the Council's Planning and Regulatory Services Committee on Wednesday followed a public hearing when a number of people voiced their opposition towards the project.
However, Committee Chairman Councillor Douglas Ross stressed that the approval was in outline only and the local authority would continue to consult with residents on any detailed planning applications.
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He said: "This was a controversial application which attracted a large number of objections so it was right and proper that councillors sat over two days to hear the variety of opinions and take some time before we reached a decision.
"For my own part, I felt there were insufficient planning reasons alone to refuse this application, and we had to determine it on planning grounds. Other issues such as the possible sale of Common Good land will now be debated and consulted upon with the people of Forres.
"While I know many people will be disappointed in this decision, I hope they can see it as the start of the process and I would encourage them to express their views on if or how this development should progress."
The application was passed by eight votes to three.
(JP/CD)
