Prime Land Consultants

Prime Land Consultants is a niche land agency which acts for highly respected developers (established 2004). We acquire land and property off-market with development potential for new build residential development, mixed-use, discount retailing and senior living. We are also instructed on the disposal of development land for private clients, helping landowners get best value for their development land.

Having a wide network of property contacts, all our sites are bought off-market in negotiated situations. We don’t waste clients’ time by offering for very competitive opportunities with multiple bidders. We are specialists in senior living developments for the rapidly growing retired population, from care and nursing homes to retirement flats and retirement villages.

Our clients are housebuilders, care home and retirement village operators, property developers and investors. We have urgent requirements for the following development land:

• Edge of Settlement Greenfield or Brownfield Land – 1-100 acres.
• For Senior Living Development – from 0.75 acres up to 50 acres.
• Land in Towns and Cities – from Gap Sites to Major Redevelopment Sites.

Land Required
We are looking for land and property off-market with development potential for new build residential development, mixed-use developments, senior living, medical centres and discount retailing.

Are You Looking to Buy Land?
If you are a builder or developer buying land, do you have a requirement for off-market development land in Southern England or Central Scotland for:

• Senior living sites
• Care homes
• Mainstream housing
• Mixed-use development and convenience retail

If ‘yes’, please get in touch.

Project Management
Prime Land can identify and resolve the key issues and constraints affecting your land’s development potential using our extensive Project Management experience. We will help you solve any issues, from title and access rights, to services and abnormal costs, that could impact the sale. If needed, we can coordinate a team of specialist consultants to unlock the development potential.

Land Valuation
Numerous physical factors affect the value of your land, as well as the current market conditions. Most of these factors are summarised below. After deducting the impact of these factors from the gross market value (also called ‘greenfield value’), it gives you the net market value. This is the ‘actual value’ of your development site:

• Development land of significant size is valued by the Residual Method of Valuation. This is the value of the sales of the completed properties, less all the construction costs and the developer’s profits.
• Landowners sometimes take advice from ‘third parties’ who have heard that land sold for ‘such and such’ per acre. It is risky to value development opportunities by the comparison method – comparing the price of two similar parcels of land in similar locations – without knowing the abnormal costs on each site and also the variations in the location and market. In practice, there may be wide variations in land values.
• Planning conditions affect valuations, including density of development; building heights; construction details; construction costs (e.g. zero carbon houses are expensive to build); affordable housing requirements.

Senior Living
We specialise in acquiring sites for the rapidly growing market for care homes, retirement flats and retirement villages in the South of England and Central Scotland.

At Prime Land we have a range of requirements for development land and sites for senior living homes.

By 2032 there will be 5 million people aged over 80 living in the UK. That’s two million more than there are today. But, research by Irwin Mitchell and Knight Frank show that currently there are only 700,000 senior living units built in England. A separate report, entitled ‘Healthier and Happier – an analysis of the fiscal and wellbeing benefits of building more homes for later living, also confirms that there is also a serious shortfall in care homes provision in the UK.

The term ‘senior living’ housing covers, and we’re in the market for all of these:

• Care Homes.
• Retirement Living Flats in urban areas.
• Retirement Villages including close care.

Our goals are:

• To help service the gap in the provision of senior living accommodation across the UK.
• To raise awareness of the lack of homes for senior living.
• To help address the difficulties in sourcing land for senior living homes.

The Planning Authorities are the chief culprit. There were a few crumbs of comfort in the recent proposed changes by Central Government.

Housing & Mixed Use
More mixed-use land development sites are being brought forward in core and peripheral urban areas on former commercial property with potential for redevelopment. Within mixed-use land developments, Prime Land has requirements from clients for Medical Centres, Build-to-Rent and, in particular, Senior Living opportunities.